Future-proofing your small business for 2024
In order to successfully navigating the business landscape in 2024, small businesses will require foresight and preparation. Owners must arm themselves with the knowledge and tools to prepare fully and ultimately adapt and set their businesses up for financial success in 2024 and beyond. With that in mind, here are three key tips for small […]
How digital marketing has evolved into a major business weapon
In today’s fast-paced and competitive landscape, it’s important for SMEs to have a strong online presence; one that also positions them towards the top of the page in search engine results. Creating reams and reams of content isn’t the answer anymore, neither is it just relying on Google Ad campaigns, or content optimised for keywords. […]
Why product quality should be king for UK SMEs
For UK SMEs, retaining and improving their gross profit margin is the ultimate goal. According to the Office for National Statistics, approximately half of UK businesses reported price inflation or energy prices as their main cause of concern. To counteract these issues and retain margin, 16% have reported changing suppliers or finding alternative solutions to get […]
Customer experience trends for SMEs to watch in year ahead
Lots of pieces focused on business trends in 2024 will inevitably focus on emerging technologies, such as artificial intelligence. While these are, of course, worrying for some smaller businesses owners, I believe that there is actually an opportunity to improve how they help customers. Try personalisation at scale Social media and the tech giants have […]
How incrementality-based attribution can improve media ROI
In a world of looming recession and economic uncertainty, marketing teams are under more pressure than ever to demonstrate the return on advertising spend (ROAS). The advertising industry, long plagued by wavering trust between all parties involved, is experiencing a sweeping upheaval with dramatic repercussions. Data-privacy policy changes and restrictions on user tracking have wreaked havoc on […]
Redefining success in modern business: Four trends for SMEs
In recent years, SMEs have been challenged with overcoming many significant hurdles. From rising inflation and escalating energy prices, to supply chain vulnerabilities and workforce scarcities, not to mention the continuing ripple effects from the pandemic. However, these challenges can be unveiled as potential avenues for SMEs to expedite digitisation and embrace established technologies to […]
How co-working spaces can boost local economies
The routine of commuting five days a week to and from an employer’s office now seems somewhat old fashioned. Flexible and remote working have become much more common – and popular. One global survey found that 68% of employees prefer flexible working. In the US, when given the option of remote work, 87% of employees take up the offer. […]
Customer loyalty key to businesses surviving cost of living crisis
Businesses of all sizes need to prioritise investment in their existing customers if they want to survive the cost of living crisis according to customer engagement experts at Appreciate Business Services. They have just released The Ultimate Guide to Customer Loyalty 2023, a free resource to help organisations improve their business’ customer loyalty strategy. The […]
How tech can help businesses fill talent gaps
As a result of Brexit and the impact of the pandemic many UK businesses are finding themselves struggling to find and recruit the staff that they need to meet the requirements they have. With UK job vacancies still hovering at around one million, the major shortages are being felt right across the UK economy, with industries including construction and manufacturing all feeling […]
Five steps to ensure your online presence stays strong
In today’s digital age, your website is often the first point of contact with potential customers. Merely creating a website and leaving it stagnant won’t suffice. Consistent website maintenance is essential to keep it running smoothly, secure, and engaging for your audience. Here, I’ve outlined five vital steps to ensure your website remains in order […]